.Manly Bands is actually a direct-to-consumer dealer of men's bands. The provider launched in 2016 after John Ruggiero, the co-founder along with his better half Michelle, couldn't discover a suitable wedding ceremony band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our experts covered the provider's beginning, distinct band materials, and also extra. Since then, Manly Bands has actually obtained its own manufacturer. The making of bands coming from, point out, Port Daniel's whiskey gun barrels or even Fender guitar cords generates convincing video, points out Ruggiero, perfect for narration on social networking sites and elsewhere.The entire audio of our conversation is ingrained below. The records is actually modified for length as well as clearness.Eric Bandholz: Give our team a review of what you perform.John Ruggiero: My better half, Michelle, as well as I began an internet ring firm knowned as Manly Bands in 2016 to fix a complication of wedding celebration bands for males. We were actually simply wed. I possess big hands and could not discover a band that I ased if that was not overpriced. My alternatives were actually purchasing from a directory or even having one thing customized.I ended up getting from an internet site. The ring arrived in a standard mailer, without any box or customer support. It was actually a horrendous experience through today's ecommerce requirements.Our company received gotten married to, moved to Fla, as well as needed a job. We informed our own selves, "We're each business owners. Why don't we produce our personal company?" We went over the types of concerns our experts will viewed and exactly how to fix all of them. My ring knowledge showed up, as well as our company opted to try to solve it for other individuals.Our objective when our team started was to pay for rental payment. Our company believed making a couple thousand bucks a month from this will be amazing. Our experts considered it a lifestyle organization, not high-growth. It was actually merely Michelle and me in our garage creating rings as well as sending them out to clients. Our company had appealed something. Our notification sounded along with leads.Michelle and also I create an excellent group. I come up with ideas, as well as she is actually the implementer. A lot of our excellence heads to her creative mind. She labels the rings and also cultivates characters. She hooks up the rings to consumers. Illustrating a ring entirely as "eight-millimeter dark" didn't cut it.Our company designed rings from unique products, including Jack Daniel's gun barrels or even exclusive metals. Your business took off. Ever since, our company have actually developed significantly. Our company now have more than 55 individuals in the Manly Bands household. Regarding fifty percent of those are band professionals who operate in our just recently obtained production shop in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: Regarding a year and a fifty percent ago. Our company had actually been their client for years, so we understood all of them effectively. A lot of their business was wholesale, which didn't passion our company-- mosting likely to mom-and-pop jewelry experts. They maintained their wholesale customers and also brand name. Our experts acquired some of their possessions and also carried over employees.Bringing on a production team has actually been one of the most ideal factors our team have actually carried out. It is actually been actually awesome to walk out certainly there and also watch them bring in rings out of Fender guitar cords or metallic coming from an M1 Abrams storage tank.Bandholz: How performs internal manufacturing impact advertising?Ruggiero: It is actually been big. Taking a camera to the opposite side of the workplace and recording the staff making use of turrets to reduce the metal rods or bourbon barrels in to bands creates awesome video recording. Our company possess our video camera staff out there continuously. Our experts make use of that footage on our social media sites as well as in our ads and also e-newsletters. Our team try to advertise that given that a lot of business in the men's ring room don't produce. They drop ship or order from overseas and then transport it out. However our experts prefer it to last a life-time as well as be something folks may take pleasure in.Our team have actually had a considerable amount of success along with our armed forces culture collection, where our company resource unique military products. Our company possess the M1 Garand rifle stock, the lumber part, from World War I. Watching our team put that in the lathe and also cut a piece out for a ring is actually interesting.Our advertising for those rings talks about the background, the soldiers, where the item was used, and also points like that. My partner and I researched filmmaking in college. Our company utilize our skills to educate and also tell a story. As an example, I just recently received an email coming from a customer that discussed that his grandpa used to drive M1 tanks. The consumer blessed one of those rings to his gramps, and also they possessed pretty a psychological swap. It behaves to aid clients associate with their past as well as generate something purposeful.Bandholz: Where can folks acquire a band coming from you?Ruggiero: ManlyBands.com. Our experts possess pictures on Instagram, too. I'm on Twitter and also LinkedIn.